By Ari Herstand
With recorded music revenue in shambles as the transition from digital downloads to streaming takes place, one area where artists can still make some good money is from licensing. Placements. Sync. Whatever you want to call it, there is money to be made getting your music on TV shows, films, video games, movie trailers and commercials.
And the people that place that music? Music Supervisors.
Music supervisors are the actual people who take the cues from the producers and director when the “picture is locked” and underscore the picture with songs. They then negotiate with owners of that song a fee to allow them to sync the song to their video (be it a TV show, film, commercial, trailer or video game)
Sometimes music supervisors use the instrumental version and most of the time it’s just a small snippet of the song (however, now I have to brag a bit, One Tree Hill used all 3:43 of my song – words and music. But that’s very rare).
So how do you actually get your music to these supervisors?
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